इस चिट्ठे पर प्रकाशित सभी विचारों के लिये लेखक स्वयं उत्तरदायी है। संपादन मंडल का लेखक की राय से सहमत होना अनिवार्य नहीं है। -संपादक

CHANGING CONCEPT OF BREAKING NEWS

yesterday Shah Rukh Khan underwent a shoulder surgery in Breach Candy Hospital of Mumbai and this was the BREAKING NEWS for all hindi news channels.All hindi news channels were showing the same news.This shows that our media has forgotten the meaning of BREAKING NEWS.News is something that affects our life in some or the other way but Shah Rukh Khan's surgery has nothing to do with us.
The concept of BREAKING NEWS is changing day-by- day for our media.Breaking news is a story that is simply of wide interest to viewers and has little impact otherwise.The term breaking news has come to replace the older use of news bulletin.Whether a live coverage is either a breaking news story,a developing news story or both,media use the term breaking news all the time.
Every news is a breaking news for media.Breaking News label is no longer helpful to viewers trying to determine the value of what's on the news so it is the primary duty of media to realise the importance and meaning of BREAKING NEWS.

1 comment:

CHARU said...

I totally agree with you. The concept of breaking news has truely changed.what was origianally breaking news, has now taken a back seat.it has been overtaken by stupid , down market , pieces of news,which is worth not even a single penny!!

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